About us

We are a brand which has been born into mother nature. It's time to create a new feeling.

After looking at alternatives

WE ARE ALL ABOUT SNEAKERS!

For more than 30 years, our collections have been curated by sneaker heads for sneaker heads. Only the best, most relevant and exciting products ever make it onto our shelves and onto our online catalogues. “If it is at Fashion feet, then it is approved!” This is the word on the street. Whether you are a long time dedicated sneaker lover or casually searching for a fresh new pair of shoes, fashion feet has you covered, from the feet up. Don’t forget to peek into our fantastic range of apparel and accessories too! And keep in mind: most of our products you won’t be able to find anywhere else!

A perfect fit for your every day life

More than 620 stores in premium locations

On European soil only, Fashion feet means more than 620 stores in premium locations, across 20 countries and closing in on 30 years of history. Fashion feet Europe also means an elevated digital experience for our ever-increasing fan base, throughout a brand-new exciting website and vibrant interactive social media platforms.

Stay tuned and keep your sneaker lifestyle alive and kicking with Fashion feet!

Last but not least, Fashion feet is an established intricate element of the European street culture, sneaker scene and athletic lifestyle. We thrive to always give back to the community and we are involved in countless events and happenings throughout the continent. Parties, sport competitions, social gatherings, sneaker shows… There is always a Fashion feet event going on, at any time.

Our incredible team are here for you

Nicole Williams

Company Director
"Profit in business comes from repeat customers; customers that boast about your product and outstanding service"

Bjorn Gunnarson

Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends work with you."

Charlotte Banks

Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."

Sam Gallagher

Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
I’m so happy with the service from Shoptimizer – my order was delivered within 48 hours and the thought and care they put into their products really stands out. Plus, their support is just awesome!
Sean Walsh
London, UK
Fabulous top bought as a birthday gift for a friend who wears it almost every day. Smart packaging which looks exciting and special. Very good on delivery. Will purchase it again as a gift and for myself!
Astrid Sorensen
Oslo, Norway